Dolby launches the next chapter of the “Love More in Dolby” global brand campaign with a new commercial celebrating the transformative theatrical experience of watching movies in Dolby Vision and Dolby Atmos at Dolby Cinema.
Dolby Showcases the Immersive power of Dolby Cinema in Latest “Love More” Global Brand Campaign
SAN FRANCISCO – February 28, 2024 – Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is launching the next chapter of the “Love More in Dolby” global brand campaign with a new commercial celebrating the transformative theatrical experience of watching movies in Dolby Vision and Dolby Atmos at Dolby Cinema.
Watching movies at Dolby Cinema unlocks the full emotional impact of every film, allowing audiences to be fully immersed in the story. Whether it’s a blockbuster thriller or award-winning drama, and every genre in between, Dolby Vision and Dolby Atmos create the ultimate and most thrilling way to enjoy your favorite movies through ultravivid colors and incredible immersive sound.
“Dolby Cinema transports fans into the heart of their favorite stories with the combined immersive experience of Dolby Vision and Dolby Atmos,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Together, they elevate the emotional connection to stories the way the creators intended, enabling a lifelike experience that makes fans feel like they stepped directly into the movie.”
Directed by GRAMMY®-nominated music video director and filmmaker Colin Tilley, the commercial explores the transformative experience of watching movies with Dolby Cinema. As three moviegoers step into a Dolby Cinema, they find themselves instantly transported into the film through the visceral, emotional experiences of Dolby Vision and Dolby Atmos, which combine to create the ultimate cinematic experience. The commercial is the latest installment of Dolby’s “Love More in Dolby” campaign, which kicked off in November 2023 with the debut of a short concert vignette starring Ed Sheeran followed by a commercial featuring Jennifer Lopez who celebrated the upcoming release of her album This is Me…Now in Dolby Atmos and her accompanying film This is Me…Now: A Love Story which released on Prime Video in Dolby Vision and Dolby Atmos.
Adding to the celebration, movie lovers are invited to step into the world of Dolby Cinema through a digital fan experience at LoveMoreinDolby.com. At the site, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win several prizes, including one-year subscriptions for AMC Stubs A-list, AMC concession vouchers, and more. Terms and conditions apply. No purchase necessary. Ends March 31, 2024, at 11:59pm Eastern Time. To learn more and view the official rules, visit this link.
About “Love More in Dolby”
Fall in love with your entertainment with the power couple Dolby Vision and Dolby Atmos. Dolby’s “Love More” campaign, which will run through 2024, aims to spread awareness of the art of what’s possible in Dolby. The campaign celebrates the full potential of Dolby’s latest audio and video innovations, like Dolby Atmos and Dolby Vision, which bring mesmerizing picture and multidimensional sound to your music, movies, shows, games, and sports so you can love them more. The series of short videos will also follow entertainment enthusiasts on a journey of discovery as they experience new depths of emotion and connect deeper to the artists, characters, and stories they love – which is made possible when enjoyed in Dolby.
]]>Jennifer Lopez and Dolby kick off the latest installment of the “Love More in Dolby” global brand campaign with a commercial celebrating her new single “Can’t Get Enough” from her album This is Me…Now.
Dolby and Jennifer Lopez celebrate her new album This Is Me…Now featuring single “Can’t Get Enough” in Dolby Atmos as part of the latest “Love More in Dolby” global brand campaign
LOS ANGELES AND SAN FRANCISCO – January 19, 2024 – Jennifer Lopez, the multi-hyphenate artist is teaming up with, Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, to kick off the latest installment of the “Love More in Dolby” global brand campaign.
In this next chapter, Lopez stars in the commercial which celebrates her new single “Can’t Get Enough” from This is Me…Now, releasing globally on Friday February 16th, and her first studio album in a decade. Fans seeking to connect with Lopez and her powerful story on a deeper, more emotional level can experience “Can’t Get Enough” today in Dolby Atmos, streaming on Apple Music and other services where available. This is Me…Now will also be available in Dolby Atmos.
"There are so many intricate details that went into making This is Me…Now to create an emotional journey for my fans. When I first heard the album in Dolby Atmos, I was blown away because it really lets each of these individual tones shine through, so the artist can hear exactly what they have created,” said Jennifer Lopez. “This is Me…Now is an emotional and truthful album and cinematic experience. When you hear it in Dolby Atmos, you will feel the full emotion of the heart and soul that was poured into this new record."
“Jennifer Lopez has a beautiful gift for storytelling, and we are thrilled that Dolby Atmos will help fans connect with This is Me…Now on an even deeper level,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Dolby Atmos captures the raw emotion of this story exactly as Jennifer intended it to be experienced. Fans will feel as if they are sitting alongside her in the studio as they rediscover her music in a whole new way.”
Directed by GRAMMY®-nominated music video director and filmmaker Colin Tilley, the piece explores how Dolby Atmos can transform a mundane moment like sitting in traffic into an instant vibe. Whether fans are crushing on Jennifer Lopez’s new song or looking to get back together with a favorite album, Dolby Atmos embraces audiences in a world of rich sound. The commercial follows the premiere of Dolby’s “Love More in Dolby” campaign, which kicked off in November 2023 with the debut of a short concert vignette starring Ed Sheeran.
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. Whether it’s hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos.
To celebrate this next chapter of “Love More in Dolby,” Dolby is also offering the opportunity to enter a sweepstakes for a chance to win several special Dolby experiences. Grand prize includes a two-night trip to Las Vegas for the winner and up to three guests for a Dolby Live VIP Experience. Additional prizes include a Dolby Home Theater setup (consisting of a TV and sound bar enabled with Dolby Vision and Dolby Atmos) and one-year of both Apple Music and Amazon Prime Video; tickets for a Dolby Cinema night out; and other prizes. Terms and conditions apply. No purchase necessary. Ends March 31, 2024, at 11:59pm Eastern Time. To learn more and view the official rules, visit this link.
About “Love More in Dolby”
Fall in love with your entertainment with the power couple Dolby Vision and Dolby Atmos. Dolby’s “Love More” campaign, which will run through 2024, aims to spread awareness of the art of what’s possible in Dolby. The campaign celebrates the full potential of Dolby’s latest audio and video innovations, like Dolby Atmos and Dolby Vision, which bring mesmerizing picture and multidimensional sound to your music, movies, shows, games, and sports so you can love them more. The series of short videos will also follow entertainment enthusiasts on a journey of discovery as they experience new depths of emotion and connect deeper to the artists, characters, and stories they love – which is made possible when enjoyed in Dolby.
]]>Dolby Atmos Cinema Sound System and the Christie E3LH Dolby Vision Cinema Projection System will be honored at the annual Scientific and Technical Awards.
Revolutionary Dolby Cinema Innovations to be Honored with Two Scientific and Engineering Awards from the Academy of Motion Picture Arts and Sciences Dolby Atmos Cinema Sound System and the Christie E3LH Dolby Vision Cinema Projection System will be recognized at the annual Scientific and Technical Awards
SAN FRANCISCO, January 11, 2024 – Today, it was announced that innovations from Dolby Laboratories, a leader in immersive entertainment experiences, will be honored with two Scientific and Engineering Awards from the Academy of Motion Picture Arts and Sciences at the upcoming Scientific and Technical Awards on Feb. 23. The awards celebrate two groundbreaking innovations in cinema: the Dolby Atmos Cinema Sound System and the Christie E3LH Dolby Vision Cinema Projection System.
Since launching in 2012, Dolby Atmos has revolutionized how moviegoers experience entertainment with technology that places sounds all around you, bringing listeners deeper into the stories and emotions onscreen. With over 3,100 theatrical titles in Dolby Atmos, more than 280 mixing facilities, and over 8,000 Dolby Atmos screens installed or committed across 137 countries, Dolby Atmos has reshaped sound production in cinema.
The Christie E3LH Dolby Vision Cinema Projection System enables the creation and playback of Cinematic Dolby Vision shown in Dolby Cinema, which brings characters to life with darker darks, brighter brights, and colors never before seen in the cinema. Leveraging Dolby’s innovative visual technology and a partnership with Christie Digital, the projector introduced an unrivaled contrast, allowing for the rich dark detail of Cinematic Dolby Vision while supporting full screen brightness at more than twice of a standard cinema.
“At Dolby, we’re driven by our goals of empowering creatives and delivering unparalleled entertainment experiences,” said Jed Harmsen, Head of Cinema and Group Entertainment at Dolby Laboratories. “We are deeply honored and humbled our innovations are being recognized by the Academy of Motion Picture Arts and Sciences for unlocking more immersive cinematic experiences. Our commitment to supporting storytellers remains unwavering, and we look forward to continuing to push the boundaries of entertainment in the years to come.”
These wins are two of 16 scientific and technical achievements that will be honored at the annual Scientific and Technical Awards presentation at the Academy Museum of Motion Picture in Los Angeles.
]]>Dolby kicked off the start of the 2024 Consumer Electronics Show (CES) by showcasing the next frontier of immersive experiences and the growing reach of Dolby Vision and Dolby Atmos.
Dolby Showcases the Growing Reach of Dolby Vision and Dolby Atmos at CES 2024 Throughout the show, Dolby will highlight the next frontier of immersive experiences including its newest innovations like Dolby Atmos FlexConnect and latest automotive collaborations
LAS VEGAS, January 10, 2024 – Dolby Laboratories, a leader in immersive entertainment experiences, yesterday kicked off the start of the 2024 Consumer Electronics Show (CES). Throughout the week, Dolby will showcase Dolby Vision and Dolby Atmos’ growing industry leadership; new and expanded collaborations with leading automotive manufacturers, consumer electronics brands, and service providers; and the company’s newest innovations such as Dolby Atmos FlexConnect.
“Dolby experiences are fueling consumer obsession for best-in-class audio and video quality,” said John Couling, Senior Vice President of Entertainment, Dolby Laboratories. “As we continue our unrelenting journey to bring Dolby Vision and Dolby Atmos to more devices and content, we are also focused on making Dolby experiences even more accessible through new innovations like Dolby Atmos FlexConnect.”
All Your Favorite In-car Entertainment in Dolby Atmos
On Tuesday, Mercedes-Benz, Audible, and Amazon Music, unveiled a unique collaboration to bring Audible and Amazon Music’s prestigious catalog of music and immersive stories available in Dolby Atmos to Mercedes-Benz customers. This will encompass a robust and rapidly expanding catalog of music alongside Audible’s collection of titles available in Dolby Atmos, which includes many of the provider’s most enjoyed originals. The Amazon Music app with Dolby Atmos is now available in select Mercedes-Benz vehicles, and the Audible app will be coming later this year to vehicles featuring both the optional Burmester 4D and 3D sound systems and the latest MBUX generation.
Dolby is also collaborating with Lotus on the performance car company’s first CES appearance. Guests of Dolby’s in-person CES activation at Dolby House, the hub of Dolby CES activities, are invited to preview the new Lotus Eletre hyper-SUV and experience its groundbreaking Dolby Atmos-enabled sound system. Lotus began customer deliveries of Eletre during 2023, and the car will arrive in North America later this year.
Following consumer demand for more immersive in-car audio experiences, there are now over 10 auto manufacturers around the globe – including both Mercedes-Benz and Lotus – that have started shipping, or announced plans for, vehicles supporting Dolby Atmos.
Dolby Atmos FlexConnect now embraced by two of the world’s leading global TV brands
On Monday, Hisense announced that it will support Dolby Atmos FlexConnect. Dolby Atmos FlexConnect unlocks the incredible experience of Dolby Atmos through the ability to seamlessly pair accessory wireless speakers with your TV’s sound system while providing the flexibility to place each speaker anywhere you choose. Once connected, the system intelligently optimizes your Dolby Atmos experience for any room layout and speaker setup – transforming any seat into the best seat in the house.
The news follows TCL’s announcement in late 2023 that it would integrate Dolby Atmos FlexConnect into upcoming TV models. MediaTek, one of the world’s leading semiconductor companies, also recently announced that Dolby Atmos FlexConnect would be supported in its Pentonic smart TV platform. Available in MediaTek’s Pentonic and Filogic chipsets, the integration provides a turnkey solution for manufacturers seeking to implement Dolby Atmos FlexConnect powered by a high performance and reliable wireless platform.
At CES, Dolby will also preview an expanded palette of deployment options for Dolby Atmos FlexConnect such as new setup methods and how the system can evolve to work with next-generation wireless protocols.
Two of the world’s leading PC gaming monitor manufacturers will support Dolby Vision
Alienware and ASUS announced their first gaming PC monitors to support Dolby Vision. Dolby Vision will be included on the Alienware 32 4K QD-OLED Gaming Monitor (AW3225QF) and ASUS’ ROG Swift OLED PG32UCDM.
This marks a first for Dolby Vision with two of the world’s leading PC manufacturers now integrating Dolby Vision into upcoming gaming monitors. With Dolby Vision, customers will unlock incredible picture quality across a wide range of entertainment. This includes gaming in Dolby Vision, which delivers an astonishing and more realistic image filled with incredible brightness, wider contrast, more vivid colors, and crisper detail when enjoying compatible games.
Dell also announced its latest XPS laptops will offer the combined Dolby Vision and Dolby Atmos experience.
]]>Dolby is teaming up with GRAMMY® winning singer-songwriter Ed Sheeran to kick off the start of its latest global brand campaign – “Love More in Dolby.”
Dolby and Ed Sheeran celebrate the transformative experience of Dolby Atmos Music in new “Love More” global brand campaign The campaign features Ed’s latest hit “Magical” and gives fans an exclusive digital experience powered by Dolby Atmos.
LONDON AND SAN FRANCISCO – November 17, 2023 – Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is teaming up with GRAMMY® winning singer-songwriter Ed Sheeran to kick off the start of its latest global brand campaign – “Love More in Dolby.” In this first installment of the campaign, the global pop icon stars in a short concert vignette exploring his latest hit “Magical” from Autumn Variations, Sheeran’s seventh studio album. Directed by GRAMMY nominated music video director and filmmaker Colin Tilley, the piece explores how Dolby Atmos unlocks artistic expression at its fullest creative capacity while visualizing how fans can “Love” Sheeran’s music even more when experienced in Dolby.
“When Dolby Atmos first came out, I remember going around a mate’s house and trying it out and thinking ‘this is amazing,’” said Ed Sheeran. “Seeing companies like Dolby continue to make music better pushes me as well because when you are in the studio, you want to make something that sounds perfect. I think it’s incredible that Dolby Atmos is pushing music to new boundaries.”
Adding to the celebration, Sheeran fans are invited to dive deeper into “Magical” through an exclusive Dolby Atmos-powered digital fan destination where they can experience loving music more in Dolby firsthand. The site also features a behind-the-scenes interview where Sheeran discusses his first experience with Dolby Atmos, his approach to making music, and the creative direction behind this latest ballad. The digital fan experience launches today in the US and UK and will launch in France, Spain, and Germany on November 27.
“Today, we kick off the celebration of ‘Love More in Dolby’ with Ed Sheeran, one of the most remarkable global artists of our time,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “In this latest spotlight, we take viewers on a journey exploring the artistry of Ed’s latest song ‘Magical’ while visually illustrating how Dolby Atmos unlocks a more intimate listening experience, which allows fans to love their favorite artist even more when experienced in Dolby."
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. Whether it’s hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos. Fans can enjoy “Magical,” Autumn Variations, and other Sheeran favorites today in Dolby Atmos on Apple Music, Amazon Music, and TIDAL.
For Sheeran fans in the US and UK, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win a Sonos Era 300, Sonos’ first Dolby Atmos-enabled smart speaker, and one-year of Apple Music. Terms and conditions apply. No purchase necessary. Ends 12/3/23 at 11:59pm ET.
To learn more and view the official rules, visit: LoveMoreInDolby.com
About “Love More in Dolby”
Dolby’s “Love More” campaign, which will run through 2024, aims to spread awareness of the art of what’s possible in Dolby. The campaign will celebrate the full potential of Dolby’s latest audio and video innovations, like Dolby Atmos and Dolby Vision, and explore how Dolby experiences are pushing the boundaries of creativity and consumer entertainment – be it in music, home entertainment, live sport, gaming, or cinema. The series of short vignettes will also follow entertainment enthusiasts on a journey of discovery as they experience new depths of emotion and connect deeper to their favorite artists and stories, which is made possible when enjoyed in Dolby.
About Ed Sheeran
Multiple GRAMMY award winner and global superstar Ed Sheeran burst onto the music scene in 2011 with his debut album “+” (plus). Rapidly establishing himself as a history-making artist, he followed with “x” (multiply), “÷” (divide), “No.6 Collaborations Project” “=” (equals), and, earlier this year, “-“ (subtract) – a catalog that has seen Sheeran become one of the world’s biggest musical success stories of the 21st century. Sheeran recently wrapped up the North American leg of his worldwide “+ - = ÷ x Tour” (pronounced “The Mathematics Tour”) where he broke attendance records at stadiums across the country. His seventh studio album “Autumn Variations” was released on September 29th. For more information, please visit www.edsheeran.com.
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Dolby and Ghetto Film School today announced the winners of the New Voices. New Visions. 2024 competition. This year's winners include Dwayne LeBlanc, Antonello Velez, and directing/writing duo Sarah Jean Williams and Luna Garcia.
Winners of 2024 Dolby Institute x Ghetto Film School New Voices. New Visions. Competition Announced Dolby is investing over $200,000 in the program this year in support of four emerging filmmakers
San Francisco (November 10th, 2023) - Dolby Laboratories, Inc. (NYSE:DLB), a leader in immersive entertainment experiences, and award-winning nonprofit Ghetto Film School (GFS), today announced the winners of the Dolby Institute x Ghetto Film School New Voices. New Visions. 2024 competition.
This year, the competition encouraged applicants to create an original short film concept that exemplified their singular voice and vision, and would benefit from the ultra-vivid color of Dolby Vision and the immersive sound of Dolby Atmos. The 2024 winning filmmakers are Dwayne LeBlanc, Antonello Velez, and directing/writing duo Sarah Jean Williams and Luna Garcia.
Over the course of nine months, the selected creatives will receive ongoing mentorship from leading filmmakers like Carlos López Estrada (Raya and the Last Dragon, Blindspotting) and DANIELS (Everything Everywhere All At Once), production support from Antigravity Academy, and individual $25,000 grants to fund the production costs of their short films. The winners will also be supported by a technical team from Dolby that will help grade the visuals of their films in Dolby Vision and mix the sound in Dolby Atmos.
This will be the third group of filmmakers to go through the Dolby and Ghetto Film School program. For the first time this year, Dolby and GFS staff will assist the winners in submitting the finalized short films to leading film festivals.
Ghetto Film School’s access to top-tier talent and Dolby’s premier audiovisual technologies have led the two organizations to an advantageous partnership, pairing diverse storytellers with industry-leading innovative technologies to develop impactful stories through motion pictures. Since their original collaboration in 2014, GFS and Dolby have helped bolster the careers of over 8,000 emerging filmmakers annually across the United States. Under this initiative, they’ve successfully upheld their mission to support diverse voices, advance the creative industry, and promote an inclusive culture through various programs such as the New Voices. New Visions. competition and the EMERGE! Filmmaking Lab.
“Building on our successful partnership with Ghetto Film School, we are thrilled to continue our support of the next generation of filmmakers in year three of this competition,” said Glenn Kiser, Dolby Institute Director. “We came up with the New Voices. New Visions. theme this year to allow the creative voices of our filmmakers to take center stage, and we are blown away by the incredible talent of our winners. We can’t wait to support them on their journeys to bring their films to life with Dolby Vision and Dolby Atmos.”
“This program was conceived to support and develop early career filmmakers by placing them in positions of creative leadership,” said Ghetto Film School CEO and alumna Montea Robinson. “And this year’s theme, New Voices. New Visions, builds upon this mission, underscoring the importance of providing top-tier talent with the resources to realize their unique visions. We appreciate the team at Dolby Institute for being such dedicated partners and incredible resources for our filmmakers.”
Selected Filmmakers
DWAYNE LEBLANC
Dwayne LeBlanc is a Los Angeles-based, first-generation, Caribbean American filmmaker. Primarily self-taught, his practice focuses on themes of migration, visibility, and dual identities. His debut narrative short film, Civic, won both the Jury Prize and Audience Award for Best Departures Mid-Length Short at the Indie Memphis Film Festival and a Special Jury Recognition at the New Orleans Film Festival. He was also named one of Filmmaker Magazine’s 2023 “25 New Faces of Independent Film.”
Now, Hear Me Good
Logline: After hosting a party in his new home abroad, a musician explores his sense of community and in exile rediscovers his voice.
ANTONELLO VELEZ
Antonello Velez is a native New York-based filmmaker, focused on bringing authenticity and heart to storytelling. After graduating from Iona University, he’s directed ads for high-profile brands such as NFL, Cigna, and Red Bull as well as working with premiere agencies 72andSunny, Edelman, and McCann. In 2021, he produced, directed, and edited a short documentary titled Where There’s Smoke, which shed light on the duality of California’s wildfires.
Hit Me
Logline: A retired boxer seeks to mend his relationship with his estranged daughter, who’s following in his footsteps by becoming a fighter. The catch: she’ll only accept him as her trainer if he defeats her in the ring.
SARAH JEAN WILLIAMS & LUNA GARCIA
Williams was born and raised in Los Angeles. Focused on storytelling, she has a desire to reframe the fantasy genre to represent contemporary culture and make space for voices today. Sarah Jean is in her final year at NYU Tisch School of the Arts and has made films in partnership with Netflix, Neutrogena, and the Huntington Museum.
Garcia is a 23-year-old creative from Los Angeles, CA. At sixteen, she penned her first short film, Charley Horse, which went on to compete at the National Film Festival for Talented Youth, SFFILM, and the Bentonville Film Festival. With a background in stand-up comedy, Luna’s creative work is defined by her biting sense of humor and grounded social observations. She graduated from Yale University in May 2023 with a degree in American Studies.
You’re Dead
Logline: You're Dead is a story about our protagonist Talia, who is consumed by grief after her sister's recent passing. She sets out on a journey through the afterlife, determined to reunite with her sibling.
2024 Mentors
CARLOS LOPEZ ESTRADA
Carlos López Estrada is an Academy Award®-nominated filmmaker from Mexico City. Carlos’s debut film, Blindspotting, premiered opening night at Sundance 2018 and was subsequently released by Lionsgate Entertainment. His second film, Summertime, premiered opening night of Sundance 2020 and was released theatrically the following year. Carlos’s third film, Raya and the last Dragon, was released by Disney in March of 2021 and was nominated for an Academy Award for Best Animated Feature. His documentary film Lil Nas X: Long Live Montero premiered at the Toronto International Film Festival in September ‘23.
On the TV side, Carlos directed an episode of FX and Marvel’s Legion and is currently developing an original comedy show at FX in association with This American Life. He began his career directing music videos and has worked with musicians such as Billie Eilish, Lil Nas X, Katy Perry, Blink 182, Thundercat and Flying Lotus, Father John Misty, Carly Rae Jepsen, and Clipping. In 2012, he won a Latin Grammy for an animated music video he directed for Mexican artists Jesse & Joy. He is currently writing/set to direct the reimagining of the beloved Japanese anime Your Name for Paramount and Bad Robot.
DANIELS
Daniel Kwan and Daniel Scheinert, collectively known as DANIELS, are a directing/writing duo who have been working together in music videos, television, and film for over a decade, most recently with their film Everything Everywhere All At Once. The film won 7 Oscars including Best Picture, Best Director, and Best Screenplay. It garnered many additional awards including the DGA Award for Outstanding Directorial Achievement, WGA award for Best Original Screenplay and was anointed ‘the most awarded film ever’.
DANIELS have developed a reputation for combining absurdity with heartfelt personal stories. They previously wrote and directed the feature film Swiss Army Man starring Paul Dano and Daniel Radcliffe, which won the Directing Award at the Sundance Film Festival. They have also directed highly acclaimed music videos and won a VMA for their video for ‘Turn Down For What’, which Scheinert bullied Kwan to star in. Kwan is a really good dancer.
About The Dolby Institute
The Dolby Institute was created to educate, inspire, and empower the next generation of content creators. Through educational programs, strategic partnerships, and direct artist support, we help creatives think critically and creatively about sound and image, unlocking the power of technology to help tell their stories. To learn more about the Dolby Institute Fellowships or Sound + Image Lab: The Dolby Institute Podcast, visit https://www.dolby.com/institute/
About Ghetto Film School
Ghetto Film School (GFS) is an award-winning nonprofit founded in 2000 to educate, develop, and celebrate the next generation of great storytellers. GFS annually serves 8,000 individuals, 14—34 years of age. With locations in New York City (est. 2000), Los Angeles (est. 2014), and London (est. 2020), GFS equips students for top universities and careers in the creative industries through two tracks: the Fellows Program — an introductory education program for high school students, and the Roster — early-career support for alumni and young professionals. The Fellows Program is a 30-month cinematic storytelling course for high school students. ROSTER provides training, mentorship, and ensures opportunities for GFS alumni and other young professionals to access the workforce. https://www.ghettofilm.org
Dolby, Dolby Atmos, Dolby Vision, Dolby Cinema, Dolby.io, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories in the United States and/or other countries. Other trademarks remain the property of their respective owners.
]]>Dolby Laboratories unveiled its latest innovation in immersive audio – Dolby Atmos FlexConnect. TCL will be the first to implement Dolby Atmos FlexConnect in its 2024 TV lineup.
Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023 Dolby Atmos FlexConnect, a first coming to TCL TVs in 2024, is setting a new benchmark for TV sound
San Francisco, August 28, 2023 – Today, Dolby Laboratories, a leader in immersive entertainment experiences, unveiled its latest innovation in immersive audio – Dolby Atmos FlexConnect. TCL, a world leading TV brand, will be the first to implement Dolby Atmos FlexConnect in its 2024 TV lineup.
Dolby Atmos FlexConnect is a new feature that seamlessly pairs together a TV’s sound system with accessory wireless speakers to unlock a more extensive and immersive Dolby Atmos sound experience. It then intelligently optimizes the sound for any room layout and speaker setup, transforming any seat into the best seat in the house. TCL will also launch a line of accessory wireless speakers designed to complement its upcoming lineup of TVs with Dolby Atmos FlexConnect.
“Consumers shouldn’t have to move their furniture to experience better audio, but rather audio should adapt to them,” said John Couling, Senior Vice President, Entertainment, Dolby Laboratories. “Dolby Atmos FlexConnect is an entirely new category of experience that offers consumers the freedom and flexibility to choose how they want to arrange their devices while still getting a great immersive Dolby Atmos experience.”
“We are very proud to take a significant step forward on the future of immersive audio with our latest partnership with Dolby. Delivering great experiences for our customers is at the forefront of what we do,” said Frédéric Langin, Chief Commercial Officer, TCL Europe. “With Dolby Atmos FlexConnect, users can unlock incredible immersive sound no matter how they arrange their audio devices. We can’t wait to introduce the world to this new tailored sound experience with our upcoming lineup of TVs and accessory wireless speakers.”
Unlock the freedom to place each speaker anywhere you choose
Consumers want the best audio possible out of their sound system, but some rooms are too small or too big to place speakers in their optimal position, while others have a unique layout that limits where devices can be placed, such as the location of power outlets or furniture arrangements. Not all consumers want to trade aesthetic appeal for sound performance. And unless calibrated properly, sound systems will assume the speakers are set in reference locations.
Dolby Atmos FlexConnect unlocks the freedom to place one or more wireless speakers anywhere in a room without having to worry about whether they are placed perfectly. The solution is also easily adaptable when more device types are added, which will allow TCL and other manufacturers to innovate with how they bring together different device combinations and form factors to meet the needs of their consumers.
The system then intelligently combines each accessory device with the TV’s speakers to unlock the best sound performance and deliver a Dolby Atmos sound experience tailored to their home. With Dolby Atmos FlexConnect, listeners will be drawn deeper into their favorite entertainment, fully immersing them in sound through the simplicity of their TV’s sound system and complementing speakers.
The benefits of Dolby Atmos FlexConnect include:
Dolby and TCL will be showcasing Dolby Atmos FlexConnect at IFA, which will be powered by MediaTek’s Pentonic Smart TV series chipset.
To discover more about the collaboration between Dolby and TCL, watch TCL’s 2023 Global Flagship Product Launch on August 29th at 14:00 CEST (or GMT+2) on YouTube (@TCLElectronics).
]]>With the conveniently integrated plug-ins, developers can now enhance the quality of their games using Dolby Vision and Dolby Atmos with just a few simple clicks. This allows them to save time and valuable resources during development – all inside Unreal Engine.
Dolby Releases Native Dolby Vision and Dolby Atmos Plug-ins for Unreal Engine Starting today, developers can bring best-in-class immersive audio and HDR in Dolby to their latest games built within Unreal Engine
SAN FRANCISCO, June 29, 2023 – Today, Dolby Laboratories, a leader in immersive entertainment experiences, is introducing two free plug-ins to provide developers the ability to natively create games in Dolby Vision and Dolby Atmos all within Unreal Engine. With the conveniently integrated plug-ins, developers can now enhance the quality of their games using Dolby Vision and Dolby Atmos with just a few simple clicks. This allows them to save time and valuable resources during development – all inside Unreal Engine. The Dolby Vision and Dolby Atmos plug-ins are available today through the Unreal Engine Marketplace. To learn more, visit here.
“With the native integration of Dolby Vision and Dolby Atmos into Unreal Engine, it is becoming even easier for developers to delight players with astonishing visuals and immersive sound,” said Mahesh Balakrishnan, Vice President of Consumer Entertainment, Dolby Laboratories. “The new plug-ins represent a remarkable milestone in our journey to empower developers with new innovative tools, helping them deliver awe-inspiring games that will captivate players like never before.”
Dolby Vision Plug-in
Dolby Vision empowers developers to unleash a more intense and engaging gaming experience by unlocking the full potential of every pixel. Players are pulled into the action through astonishing picture quality with incredible brightness, wider contrast, more vivid colors, and crisper detail. Dolby Vision can even deliver highlights up to 40 times brighter and blacks that are 10 times darker than a standard picture, along with colors never seen before on a screen.
Benefits include:
Dolby Atmos Plug-in
Dolby Atmos is a pioneering immersive audio experience that enables developers to use audio in new ways to heighten the experience of players. With rich, multi-dimensional Dolby Atmos sound, players can now pinpoint the position and movement of teammates and enemies — allowing them to catch subtle, potentially game-changing sounds.
Benefits include:
Dolby Laboratories has expanded its partnership with Cinépolis to a multi-year agreement. Dolby will provide IMS3000 servers, audio processing, loudspeakers, and Dolby Multichannel Amplifier to more than 2,000 screens. Cinépolis is committed to installing Dolby’s innovative, industry-leading cinema solutions on all refresh and newly built screens throughout their global circuit.
Dolby Laboratories Expands Partnership with Cinépolis by Extending Multi-Year Agreement Dolby to provide IMS3000 servers, audio processing, loudspeakers and Dolby Multichannel Amplifier to more than 2,000 screens
Dolby Laboratories, Inc. (NYSE: DLB) and Cinépolis today announced an agreement to deliver Dolby’s spectacular experiences to more moviegoers across the globe. Cinépolis is committed to installing Dolby’s innovative, industry-leading cinema solutions on all refresh and newly built screens throughout their global circuit. This expanded Dolby and Cinépolis agreement highlights Cinépolis’ commitment to its patrons to bring them the best possible cinema experience available.
“Our agreement with an industry leader such as Cinépolis marks a significant milestone for us as we strive to extend spectacular Dolby experiences to more moviegoers around the world,” said Michael Archer, Vice President, Worldwide Cinema Sales & Partner Management, Dolby Laboratories. “Dolby’s long-term commitment is to support the cinema industry through quality and innovation around the globe, and this collaboration with Cinépolis moves us even closer to that goal.”
“We are proud to partner with Dolby to offer our moviegoers the overall premium cinema experience they are demanding,” said Gabriel Morales, Global IT Director, Cinépolis. “With Dolby's more energy efficient solutions, we can move closer to Cinépolis’ sustainability goals while offering a top-of-the-line cinema experience that we look forward to delivering to our guests.”
Cinépolis will install Dolby’s IMS3000 servers, audio processing, loudspeakers and Dolby Multichannel Amplifiers (DMA), as the core technology architecture for their remodeled theaters and new theater complexes.
Cinépolis is the largest chain in Latin America and the third largest in the world, spanning 19 countries in the Americas, Asia, the Middle East, and Europe. This agreement will give even more moviegoers the opportunity to enjoy the cutting-edge immersive cinema experience available through Dolby’s full range of audio, imaging, and accessibility solutions.
Cinépolis has also completed the roll out of Dolby’s CineAssista accessibility products for their theaters located in Brazil. CineAssista is a complete accessibility solution that integrates LIBRAS (Brazilian sign language), with the support for automatic translation, audio description, and captions in real time on a touch screen device, dedicated for viewing and audio. CineAssista products are only available in Brazil.
About Cinépolis
Cinépolis® is a Mexican company and remains the leader of the film and entertainment industry in Mexico and Latin America: it’s the world’s 3rd largest movie theatre circuit; the 1st largest in terms of attendance; the 1st in terms of attendance per-auditorium, and the most important outside the United States, also, it’s the world’s largest luxury cinemas exhibitor. With 885 cinemas in total across 19 countries worldwide, Cinépolis® operates 6,798 digital screens. Also, it employs a global workforce of more than 45,000 people. Cinépolis® has introduced innovative concepts to the exhibition industry, such as the first multiplexes (Multicinemas®), the first concept of a luxury cinema (Cinépolis VIP®), the partnership with IMAX® turned into Cinépolis IMAX®, Macro XE® screens, 4DX® screens, and Sala Junior® screen. For more information about Cinépolis®, please visit: www.cinepolis.com
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Dolby Laboratories and Paramount Pictures celebrate a new partnership milestone with the upcoming release of Mission: Impossible - Dead Reckoning Part One, marking the 500th theatrical film confirmed in both Dolby Vision and Dolby Atmos.
Dolby Achieves Milestone of 500th Theatrical Film in Dolby Vision and Dolby Atmos with Mission: Impossible - Dead Reckoning Part One
SAN FRANCISCO AND LOS ANGELES, CA – May 18, 2023 – Dolby Laboratories, a leader in immersive entertainment experiences, and Paramount Pictures, today celebrate a new partnership milestone with the upcoming release of Mission: Impossible - Dead Reckoning Part One, marking the 500th theatrical film confirmed in both Dolby Vision® and Dolby Atmos®. The film, from Paramount Pictures and Skydance, will be released in theatres on July 12th.
"We’re proud to empower the theatrical community with Dolby’s pioneering audio and video technologies as we celebrate our 500th feature film in Dolby Vision and Dolby Atmos with the upcoming film Mission: Impossible - Dead Reckoning Part One," said Jed Harmsen, Head of Cinema and Group Entertainment at Dolby Laboratories. “We are excited to celebrate this milestone with Paramount and look forward to building on the momentum we created together with Top Gun: Maverick, which was one of the top grossing Dolby Cinema® domestic movies of 2022.”
“Dolby has been an incredible partner of ours throughout the years, and we value the tools they have developed for our filmmakers to deliver our pictures in what we consider to be the best-in-class cinema experience – Dolby Cinema,” said Chris Aronson, President of Domestic Distribution at Paramount Pictures. “Following our successful collaboration on Top Gun: Maverick last year, we can’t wait to continue working with Dolby on Mission: Impossible – Dead Reckoning Part One, as we strive to deliver audiences the very best in entertainment.”
“I'm devoted to a fully immersive big screen experience and no big screen experience is complete without the extraordinary detail, depth, power and presence of Dolby Vision and Dolby Atmos,” said producer, director and Academy Award® winning writer, Christopher McQuarrie.
Among the 500 feature films released or confirmed in both Dolby Vision and Dolby Atmos include Paramount box office hits like Sonic the Hedgehog 2, A Quiet Place: Part II, Scream VI, and Top Gun: Maverick in addition to highly anticipated films such as Transformers: Rise of the Beasts and Mission: Impossible - Dead Reckoning Part One.
Since the opening of the first Dolby Cinema back in 2014, there are now 290 Dolby Cinema locations globally, spanning 28 exhibitor partners and 14 countries. Domestically, AMC Theatres currently operates over 150 Dolby Cinema locations in the United States, including newly added locations at AMC Avenue Forsyth 12 (GA), AMC Stones River 9 (TN), and AMC Barrett Commons 24 (GA).
Over the past year, we have seen increased global momentum around influential sites including in the UK with the Dolby and ODEON opening of Liverpool’s first Dolby Cinema at ODEON Liverpool One and with TOHO CINEMAS who just unveiled its first Dolby Cinema in Lalaport Kadoma, marking the ninth Dolby Cinema location in Japan.
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
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