World’s First J Balvin x Dolby Immersive Experience Debuted in Miami for Special One-Day Fan Activation
Timed to Premio Lo Nuestro, fans experienced J Balvin like never before in Dolby technologies
In celebration of Univision’s Premio Lo Nuestro, fans checked out the J Balvin installation in a dedicated Airstream powered by Dolby technologies – featuring audio-visual experiences from the award-winning, global chart-topping Colombian reggaeton artist.
J Balvin surprised fans and posed for selfies at the experience. Attendees were among the first to use an exclusive Augmented Reality (AR) social media filter featuring artwork from J Balvin’s upcoming album Colores, including a custom version of the iconic Takashi Murakami “flower” design.
J Balvin and Dolby unveiled a 90 second short film late last year, as part of the first Dolby Atmos Music campaign, marking a new era for music in Dolby Atmos. Dolby is redefining how music is created and experienced by bringing audio to life through immersive creation and playback.
The 90 second film goes deep into J Balvin’s creative process and his first experience with Dolby Atmos Music. It spotlights his recently released single Blanco, discusses his perspective of music as a color palette, the impact of growing up in Colombia, moving to New York to chase his dreams, and how these influences have defined his distinct sound. This exclusive portrait film from Dolby presents his inner monologue of transcending barriers through music, pulling the audience closer in so they can feel the colors as he does.
“I see music as colors. With this new album that we're making, we really want people to feel the colors,” said J Balvin. “Dolby Atmos lets you feel the layers of music; you can feel the layers of the gradients in the colors. I’ve never heard music like this. I love it.”
What is Dolby Atmos Music
Imagine if there were a way to connect with music at its fullest capacity and creative potential – not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional recordings. Dolby Atmos does just that. Whether it’s a complex harmony of instruments placed around a listener, a legendary guitar solo that fills a room, a massive bass drop that washes over you, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.