ETV Win Brings Telugu Entertainment to Life with Dolby Vision and Dolby Atmos

Hyderabad, India, December 10, 2025 – ETV Win, one of the fastest-growing Telugu OTT platforms, has announced a major leap in its streaming experience by bringing the Dolby Vision® and Dolby Atmos® experience to a growing slate of content for audiences across screens, including TVs, tablets and smartphones. Over 20 titles are now available in Dolby on ETV Win, including key marquee titles like Little Hearts and Constable Kanakam in Dolby Atmos and the flagship title KA in both Dolby Vision and Dolby Atmos. With Dolby Atmos, ETV Win is redefining how Telugu stories are seen and heard—delivering powerful cinematic moments directly to the home and on the go, making ETV Win one of the first regional OTT platforms to offer a truly immersive streaming experience.

As the digital home for blockbuster hits such as #90s – A Middle-Class Biopic, Committee Kurrolu, Veeranjaneyulu Vihara Yatra, Ka, Anaganaga, AIR and Little hearts, ETV Win continues to captivate Telugu audiences with stories that blend strong narratives, nostalgia, and new-age storytelling. KA, the first Telugu title in Dolby Vision and Dolby Atmos, has received positive responses from the audiences.

Whether it’s action, romance, thrillers, family drama, or comedy—ETV Win’s catalogue now delivers more than just stories. Viewers can feel the intensity of a thriller’s chase or hear the hush of an emotional moment with immersive sound in Dolby Atmos. With stunning visuals in Dolby Vision, the rich textures and tones of Telugu storytelling are more lifelike than ever.

Audiences can find titles in Dolby right on the homepage—ETV Win has created a dedicated rail that spotlights content in Dolby Vision and/or Dolby Atmos, making discovery easy for users.

The Dolby Vision and/or Dolby Atmos experience is available to Premium Plus subscribers (₹699 annual pack) through diverse types of devices that feature Dolby Vision and/or Dolby Atmos, including Android phones, Android TVs, iOS devices, and connected streaming devices (DMAs).

With an unparalleled brand presence in the regional OTT space, ETV Win is actively producing 15 original films and series this year—the highest by any OTT platform. In addition to originals, ETV Win is also acquiring major theatrical releases and has built a rich vault of 500+ Telugu classic golden movies, creating a powerful mix of fresh, nostalgic, and blockbuster content.

"We believe that technologies can amplify storytelling, and our integration with Dolby’s premium audio-visual innovations for immersive entertainment is a significant step forward in our effort to elevate the experiences for our viewers,” said Saikrishna, Head of ETV Win OTT. “With a strong brand presence, expanding user base, and a robust content lineup, ETV Win is setting new benchmarks for Telugu streaming platforms."

Speaking on the collaboration, Sameer Seth, Director, Marketing – India, Dolby Laboratories said, "At Dolby, we are committed to enabling creators and platforms to deliver their stories just as they were imagined. With ETV Win adopting Dolby Vision and Dolby Atmos, Telugu audiences can now experience their favourite content with extraordinary audio-visual depth—allowing them to love their entertainment more in Dolby."

ETV Win has crossed 15 million downloads and boasts 1.3 million paid subscribers, a testament to its rapidly growing popularity and content appeal. The platform has a strong footprint in Telugu-speaking regions like Hyderabad, Vizag, Bangalore, and tier-2 towns of Andhra Pradesh and Telangana, and is also gaining fast traction in global markets such as the USA, Canada, and Australia.

To celebrate this collaboration, ETV Win and Dolby are planning to host an exclusive demo and press interaction in Hyderabad, giving local media the captivating experience of Dolby Vision and Dolby Atmos through content titles streamed live on the platform. This event, coupled with the press announcement, is set to showcase how ETV Win is pioneering premium Telugu entertainment experiences.