Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

Maharashtra – July 9, 2025 – Tata Motors and Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, announced that Tata Motors will bring the Dolby Atmos® experience to Harrier.ev — India’s most powerful Homegrown SUV. This collaboration expands Dolby Atmos' reach in the Indian automotive market, enhancing in-car entertainment and setting a new benchmark for premium in-car audio.

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity. Forging a deeper connection between artists and their fans, Dolby Atmos goes beyond ordinary listening experiences by putting listeners inside their favourite song, revealing every detail with unparalleled clarity and depth.

As the Indian EV industry grows, the demand for premium in-car experiences continues to rise. With Dolby Atmos, the Harrier.ev will offer a breathtaking multidimensional sound experience, making the car journey more engaging and memorable. Harrier.ev owners and their passengers will be able to experience their favourite songs and podcasts available in Dolby Atmos from built-in compatible applications like Gaana and Audible through the Arcade.ev app store, integrated into the infotainment system on the Harrier.ev.

Leveraging fixed speaker placements and optimised seating arrangements in the vehicle, Dolby Atmos ensures every note, beat, and sound element is experienced with remarkable accuracy. This cutting-edge technology transforms the cabin into an immersive audio space, delivering studio-quality sound that elevates the listening experience. Bringing content to life like never before and enhancing emotional connection, making every drive worthwhile.

Karan Grover, Senior Director, Commercial Partnerships - IMEA, Dolby Laboratories, said, "At Dolby, we are committed to transforming in-car entertainment by working closely with OEM partners to bring premium audio experiences to consumers. Our goal is to make every trip more than just a drive but an amazing auditory journey that brings users to the center of the entertainment they love. By combining Dolby Atmos with Tata Motors’ drive for excellence, we’re redefining how entertainment is experienced on the road with richer and more dynamic sound that moves all around you. As we deepen our presence in India’s automotive space, we will continue to push boundaries of the in-car audio experience, ensuring exceptional entertainment on the go."

Mr. Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service, Tata Passenger Electric Mobility Ltd., Tata Motors, added, "At Tata Motors, we consistently work towards introducing features that are not just best-in-class but also make an impact to the experience of the customer. With India’s most powerful Homegrown SUV – the Harrier.ev, we are pushing the benchmark even higher. The introduction of Dolby Atmos to the Harrier.ev gives our customers yet another reason to ‘Delete Impossible’. Now, every journey will not only be seamless, but also emotionally enjoyable, thanks to the combination of the Harrier.ev’s supercar like performance and go anywhere capability with premium in-car entertainment powered by Dolby Atmos. We are excited about our collaboration with Dolby, and we will continue to bring unparalleled cutting-edge entertainment to our customers."

Harrier.ev brings an incredible Dolby Atmos experience to your drive, powered by 10 speakers with Harman’s JBL Black audio system. With 4 powerful 6.5” speakers, 4 tweeters on the front and rear doors, mid-range speaker on dashboard and a deep bass subwoofer in the boot area, every journey will feel like a concert on wheels. Further, an 8-channel amplifier ensures rich, dynamic sound, making every note and beat crystal clear. So, whether the user is listening to music or podcasts, or watching something while the car is parked, Harrier.ev is designed to deliver a best-in-class in-cabin audio experience.

Designed for those who seek excellence in every drive, the Harrier.ev delivers a refined SUV experience that seamlessly blends luxury and innovation. This collaboration between Tata Motors and Dolby aims to revolutionize in-car entertainment, turning the car into an entertainment space that brings consumers to the content they love.

About Tata Motors

Part of the USD 165 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,  trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.