Hyundai Motor Group Brings Dolby Atmos to Elexio, Hyundai Motor Group's First China-Exclusive Electric Vehicle

SEOUL, KOREA – October 30, 2025 – Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, and Hyundai Motor Group today announced that Hyundai Motor Group’s China joint venture, Beijing Hyundai, has brought Dolby Atmos to its first China-exclusive electric vehicle, the Elexio, for the next generation in-car entertainment experience. This marks the first time Dolby Atmos has been integrated in a Hyundai model.

Dolby Atmos is a new way to create and experience entertainment that delivers artistic expression at its fullest capacity, immersing listeners in the content they love and forging a deeper connection between creators and their fans. In the car, entertainment in Dolby Atmos goes beyond the ordinary listening experience, revealing details with unparalleled clarity and depth. For consumers, it unlocks new levels of emotion for them to enjoy their music, movies, and more. Dolby Atmos can turn just about every vehicle into a space where drivers and passengers get even more out of their favorite entertainment.

The Elexio is Hyundai Motor Group’s first fully electric sport utility vehicle (SUV) developed exclusively for the China market. Under the concept of “Carry Your Light Forward,” the vehicle offers Dolby Atmos as standard to bring every journey to the next level with the best-in-class in-car entertainment audio.

Elexio’s built-in audio system integrates Dolby Atmos, delivering immersive and clear sound through six speakers. For an even richer experience, the optional Bose external amplifier system, featuring eight speakers, provides deeper and richer sound.

With streaming services such as Kugou Music and iQIYI integrated directly in the car, the Elexio occupants can enjoy music, movies, and dramas in Dolby Atmos in their cars, transforming the car cabin into an entertainment hub on wheels.

“We are thrilled that, following the 2024 Genesis lineup, we have achieved a new milestone with Hyundai Motor Group with the Elexio becoming the first model with the Hyundai brand to feature Dolby Atmos,” said Javier Foncillas, Vice President, Commercial Partnership and Global Sale, Dolby Laboratories. “We believe that Dolby Atmos will redefine in-car entertainment for the Elexio users in China, and look forward to working with Hyundai Motor Group to further extend this amazing experience to users around the world.”

“The Elexio is the first model that marks the beginning of Hyundai Motor Group’s electrification strategy in the Chinese market,” said Ickkyun Oh, Head of the China Business Division at Hyundai Motor Company. “The integration of Dolby Atmos is part of our efforts to deliver a richer experience and differentiated value that is rarely available in this vehicle segment. As the in-car entertainment ecosystem continues to evolve rapidly in China, we are proud to introduce the Dolby Atmos experience in a Hyundai model through the launch of the Elexio. We look forward to expanding this innovative experience to more models and customers around the world.”

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.

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